Getting onto the floor for user research. Measuring PTR (Parental Threshold for the Revolting.) And designing products that engage, educate and entertain kids.
Jeff Johnson, author of “Designing with the Mind in Mind” talks to Gerry Gaffney about user interface design guidelines, zombie processes, and why your first answer to the following question is typically wrong. A baseball and a bat together cost $110. The bat costs $100 more than the ball. How much does the ball cost?