What you can (and can’t) find out in five seconds, and how to design good tests to do so.
Donna Tedesco and Fiona Tranquada, authors of “The Moderator’s Survival Guide” talk to Gerry Gaffney about moderation. They discuss styles like Friendly Face, Down to Business, Inquisitive Mind and By-the-Book, the risks and pitfalls, Gerry’s labcoat, and advice to moderators of all levels.
Aga Bojko talks to Gerry Gaffney about the magic of eye tracking for UX research.
Andrew Harder talks to Gerry Gaffney about conducting user research in emerging markets, about why such markets are fertile ground for disruption, and about cultural errors.