Andrew Harder talks to Gerry Gaffney about conducting user research in emerging markets, about why such markets are fertile ground for disruption, and about cultural errors.
Tomer Sharon talks to Gerry Gaffney about user research. Tomer argues that user research should be owned by all stakeholders, and offers pragmatic advice for making this happen.
Jeff Sauro talks to Gerry Gaffney about quantifying UX. And yes, you can apply useful statistical analyses even when dealing with small sample sizes.
Steve Portigal talks to Gerry Gaffney about conducting interviews for user research. How going out to visit users, rather than just interviewing them on your premises, symbolises to them “your deliberate and passionate interest.”
Gerry Gaffney interviews Bill Albert, co-author of “Beyond the Usability Lab: Conducting Large-Scale User Experience Studies.”