Does metadata matter – and why? Shari Thurow talks about making your content usable and accessible for both humans and machines and the importance of information architecture.
Why everyone should learn to think like a professional, honest journalist. What makes a good “infographic”? And how can we find the stories in our data, and tell those stories effectively?
What you can (and can’t) find out in five seconds, and how to design good tests to do so.
Gerry talks about the tiny tasks that kill the top tasks, and about the three impacts of every piece of content. He shares his excitement about the new frontier – the web – that is a new society, a new way of living, and a new way of buying and working.
Ginny is *the* expert on content.