Donna Tedesco and Fiona Tranquada

The Moderators Survival Guide: An interview with Donna Tedesco and Fiona Tranquada

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Donna Tedesco and Fiona Tranquada, authors of “The Moderator’s Survival Guide” talk to Gerry Gaffney about moderation. They discuss styles like Friendly Face, Down to Business, Inquisitive Mind and By-the-Book, the risks and pitfalls, Gerry’s labcoat, and advice to moderators of all levels.

Gerry GaffneyThe Moderators Survival Guide: An interview with Donna Tedesco and Fiona Tranquada
Emerging markets

UX, Disruption and Cultural Errors in Emerging Markets

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Andrew Harder talks to Gerry Gaffney about conducting user research in emerging markets, about why such markets are fertile ground for disruption, and about cultural errors.

Gerry GaffneyUX, Disruption and Cultural Errors in Emerging Markets