Emerging markets

UX, Disruption and Cultural Errors in Emerging Markets

Gerry Gaffney Leave a Comment

Andrew Harder talks to Gerry Gaffney about conducting user research in emerging markets, about why such markets are fertile ground for disruption, and about cultural errors.

Gerry GaffneyUX, Disruption and Cultural Errors in Emerging Markets

Design in India: an interview with Apala Lahiri Chavan

Gerry Gaffney Leave a Comment

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Gerry GaffneyDesign in India: an interview with Apala Lahiri Chavan